{"product_id":"billboard-ownership-level-1-the-billboard-owner-starter-kit","title":"Billboard Ownership Level 1 — The Billboard Owner Starter Kit","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThinking about owning a billboard but don't know where to start?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Billboard Owner Starter Kit gives you a practical introduction to billboard ownership from someone who has actually built, owned and operated billboards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis isn't theory. I share lessons from my own experience with site selection, traffic, permitting, ground leases, construction, operating expenses, advertisers and the economics that can make—or break—a billboard investment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eInside the Starter Kit you'll learn about:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• How the billboard business actually works\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Finding and evaluating potential locations\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Traffic counts and visibility\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Permits and zoning\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Ground leases and property rights\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Static vs. digital billboards\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Construction and operating expenses\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Finding advertisers and generating recurring revenue\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Common mistakes to avoid before investing\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLevel 1 is designed to help you understand the business before you start spending serious money.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDigital download. Available immediately after purchase.\u003c\/span\u003e\u003c\/p\u003e","brand":"RayMark Company, LLC","offers":[{"title":"Default Title","offer_id":62433084178802,"sku":null,"price":199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/2989\/0930\/files\/BillboardOwnershipStarterKitMockupImage.png?v=1790874150","url":"https:\/\/raymarkcompany.com\/products\/billboard-ownership-level-1-the-billboard-owner-starter-kit","provider":"RayMark Company, LLC","version":"1.0","type":"link"}