Billboard Ownership Level 1 — The Billboard Owner Starter Kit

Thinking about owning a billboard but don't know where to start?

The Billboard Owner Starter Kit gives you a practical introduction to billboard ownership from someone who has actually built, owned and operated billboards.

This isn't theory. I share lessons from my own experience with site selection, traffic, permitting, ground leases, construction, operating expenses, advertisers and the economics that can make—or break—a billboard investment.

Inside the Starter Kit you'll learn about:

• How the billboard business actually works
• Finding and evaluating potential locations
• Traffic counts and visibility
• Permits and zoning
• Ground leases and property rights
• Static vs. digital billboards
• Construction and operating expenses
• Finding advertisers and generating recurring revenue
• Common mistakes to avoid before investing

Level 1 is designed to help you understand the business before you start spending serious money.

Digital download. Available immediately after purchase.